Strategy
We begin with your 3, 6, and 12-month business goals to develop a strategic marketing plan. We help you refine your key messages, understand your target audiences, and develop a plan with timelines, goals, and action items.
Creative
Design
Based on your strategic marketing plan, brand development and designs are created to align with your communication platform to send a cohesive message with powerful visual impact.
Smart
Deployment
Whether your solution is a digital or print need, our team crafts the deliverable to industry standard specifications for successful deployment. Your customers will respond and your business will receive the attention it deserves.
ORGANIZING FOR SUCCESS
FIVE STEPS
Our five-step process allows us to first understand our clients goals. We kick off with a brainstorming session to extract all ideas from multiple parties. From there we research, we plan, we organize, we design, we develop content, we identify messaging channels, we promote, we hit the streets for grassroots efforts and get the work done.
Dovetail is committed to setting the highest brand standards and educating those who will be representing the brand. Cohesiveness is paramount and creates value in your business. You may be surprised at the positive results that evolve out of a succinct marketing approach.
OUR SERVICES
Marketing Strategy
– Marketing plans, marketing calendars, marketing budgets, creative campaign development
Lead Generation and Automation
– Customized landing pages, email marketing campaigns, drip campaigns to deliver high-value content and build relationships
Print Collateral
– Original design of print materials including brochures, flyers, signage, stickers, postcards, direct mail, powerpoint presentations, worksheets, booklets, branded swag
Branding Packages
-Color palettes, branding guidelines, use of images and graphics, fonts and messaging
Digital Marketing
– Digital ads. website banner ads, mobile marketing, Facebook Messenger marketing, website retargeting, SEO, SEM
Website Design
– Functional and original website design, targeted landing pages, sign-up pages, calls to action
Events/Trade shows
– Logistics planning, booth design, interactive displays, promotional materials
Social Media Marketing
– Strategic social media marketing that includes content writing and graphic development, social campaigns, organic and paid advertising, analytics and analysis of ROI. Social Media channels and tools we use: Facebook, Twitter, Instagram, YouTube, Yelp, Trip Advisor, LinkedIn, Pinterest, Google
Content Development
– Original content writing, clear & concise messaging, articles & white papers, blogging
Market Research & Reports
– Comprehensive reports on demographics, market dynamics, issues that impact our clients
Analytics & Reporting
– Monthly reporting on social media campaigns to measure engagement, click throughs on ads and conversion rates, monthly reporting on landing pages to measure inquiries for specific campaigns, website traffic and SEO reporting
Photography/Videography
– Our photography partners specialize in capturing beautiful landscape images, real estate shots, action shots & portraits. We work with our videography partners to plan the content, messaging and video aesthetics.