DoveTail Marketing + Design | Our Services
20273
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Marketing

Strategy

We begin with your 3, 6, and 12-month business goals to develop a strategic marketing plan. We help you refine your key messages, understand your target audiences, and develop a plan with timelines, goals, and action items.

Creative

Design

Based on your strategic marketing plan, brand development and designs are created to align with your communication platform to send a cohesive message with powerful visual impact.

Smart

Deployment

Whether your solution is a digital or print need, our team crafts the deliverable to industry standard specifications for successful deployment. Your customers will respond and your business will receive the attention it deserves.

ORGANIZING FOR SUCCESS

FIVE STEPS

 

Our five-step process allows us to first understand our clients goals. We kick off with a brainstorming session to extract all ideas from multiple parties. From there we research, we plan, we organize, we design, we develop content, we identify messaging channels, we promote, we hit the streets for grassroots efforts and get the work done.

 

Dovetail is committed to setting the highest brand standards and educating those who will be representing the brand. Cohesiveness is paramount and creates value in your business. You may be surprised at the positive results that evolve out of a succinct marketing approach.

 

TAKE THE FIRST STEP NOW

OUR SERVICES

Marketing Strategy 

– Marketing plans, marketing calendars, marketing budgets, creative campaign development

 

Logo Design 

– Creative designs that get noticed

 

Branding Packages

-Color palettes, branding guidelines, use of images and graphics, fonts and messaging

 

Print Collateral

– Original design of print materials including brochures, flyers, signage, packaging, stickers, postcards, direct mail

 

Digital Marketing

– Digital ads. email marketing, website banner ads, mobile marketing, Facebook Messenger marketing, website retargeting, SEO, SEM, Geofencing

 

Website Design

– Functional and original website design, targeted landing pages, sign-up pages, calls to action

 

Social Media Marketing

– Strategic social media marketing that includes content writing and graphic development, social campaigns, organic and paid advertising, analytics and analysis of ROI. Social Media channels and tools we use: Facebook, Twitter, Instagram, YouTube, Yelp, Trip Advisor, LinkedIn, Pinterest, Google

 

Market Research & Reports

– Comprehensive reports on demographics, market dynamics, issues that impact our clients

 

Analytics & Reporting 

– Monthly reporting on social media campaigns to measure engagement, click throughs on ads and conversion rates, monthly reporting on landing pages to measure inquiries for specific campaigns,  website traffic and SEO reporting

 

Events/Trade shows

– Logistics planning, booth design, interactive displays, promotional materials

 

Partnerships/Sponsorships/Cause Marketing

– Develop local partnerships with business community and non-profit organizations

 

Photography

– Our photography partners specialize in capturing beautiful landscape images, real estate shots, action shots & portraits

 

Content Development

– Original content writing, clear & concise messaging, articles & white papers, blogging